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GEO Audit
Our audits aren’t just diagnostic. They’re a roadmap. They help you see how your brand appears today across generative engines and what it will take to consistently surface in the answers that matter tomorrow.
Why Start With an Audit?
Think of it this way: You wouldn’t run a marathon without first checking your training baseline. GEO is no different. AI search engines don’t just pull from keywords; they parse chunks of content, synthesize answers, and weigh brand authority signals. Without knowing how your content performs in this new environment, you’re guessing.
Our audit ensures you have clarity on:
- How your brand stacks up against competitors.
- Where your content is already visible (and where it’s missing).
- Which optimization levers will move the needle fastest.
What the New Chemistry Audit Covers
Here’s a breakdown of the 10 key areas we evaluate as part of every GEO audit:
- Audience Behavior & Competitive Benchmarking
We assess how your brand is currently performing for relevant queries: mentions, sentiment, and citations compared to your competitors.
- Crawlability & Indexability
We ensure your content is structured so both traditional search engines and AI-specific retrievers can access, reuse, and index it.
- Topical Breadth & Depth
Generative engines use the “query fan-out” technique, splitting complex questions into smaller sub-queries. We check whether your content covers enough angles to be included in that process.
- Chunk-Level Retrieval Readiness
AI doesn’t index entire pages, it breaks them into passages. We evaluate whether each section of your content can stand alone and still deliver value.
- Answer Synthesis Optimization
Content needs to be structured so it can be easily pulled into synthesized answers. We look for concise summaries, clear labeling, and scannable takeaways.
- Brand Recognition & Citation-Worthiness
We measure whether your brand is associated with trustworthy, verifiable sources — critical for being cited in AI-generated responses.
- Authority Signals
From expert bylines to structured data and external citations, we assess how well your content communicates authority to generative engines.
- Multi-Modal Support
AI search is increasingly multimodal. We check whether your visuals (charts, videos, images) are optimized with captions, alt text, and supporting explanations.
- Personalization Resilience
AI can tailor answers based on location, intent, and past interactions. We examine how resilient your content is to these personalization filters.
- Ongoing Monitoring & Measurement
Finally, we establish how you’ll track visibility, sentiment, and citations over time — so you can continuously improve.
What This Means for Your Brand
The outcome of a New Chemistry audit isn’t just a report. It’s a prioritized action plan that:
- Shows you where you’re already strong.
- Pinpoints where your content is underperforming.
- Recommends specific strategies to increase visibility in AI-powered discovery.
Whether it’s restructuring your content into chunk-friendly formats, building authority signals, or expanding topical coverage, you’ll know exactly what to do next.
