Webflow SEO Agency - Optimization Checklist

Let’s talk about some quick ways to optimize your Webflow site for search engines and we will share our basic playbook on maximizing your top pages. Best practices for SEO and AI search optimization are starting to blend together, so we are including quick wins for both objectives. They often overlap, so while you are in your settings, you may as well optimize for both!

Whether you run a SaaS brand or a content-driven business, following these steps will help make your content easier to find, retrieve, and serve in traditional search and in summarized AI search results.

If you inherited a Webflow site that did not have SEO best practices in place, the “quick wins” section will be helpful to you. Once you get past that, it may be overwhelming to know which pages to dive into with deeper optimizations.

Asking these questions will help you prioritize the next set of pages to really focus on:

- What are the most searched for topics?
- So what's the search volume by topic?
- What is your topical authority?
- Where can we actually compete within that set of topics?
- Where is the conversion intent? 

Webflow SEO Settings - Quick Wins

Start with the basic SEO settings that set your Webflow site up for success. Many Webflow sites skip these basics, which are easy to fix. 

- Set your default domain to WWW to ensure consistent URL indexing. 

- Disable Webflow subdomain indexing to stop duplicate content from confusing crawlers. 

- Enable auto-generated sitemaps and robots.txt updates. 

- The conventional wisdom at the moment is that you can skip the LLMS.txt file. They aren’t being used by popular models and will have a low impact if they do. 

- Use relevant meta titles (50–60 characters) and descriptive meta descriptions (150–160 characters) for every page.

- Add Open Graph images and descriptive alt text to enhance visual elements’ discoverability in multimodal AI systems. 

- Compress and convert images to WEBP since faster load speeds improve crawl frequency and retrieval quality. 

If you have these configurations and practices in place, you are well on your way to having a solid foundation to build from.

Ongoing Best Practices - Publishing New Content

AI search engines and traditional search engines evaluate a page’s content differently. That’s why your content structure and checklist for creating new content are more important than ever. Following these tips as a guide for creating new content will prevent you from needing to go back in time to adjust when you aren’t seeing the search results you were looking for. 

- Use Semantic HTML5 Tags. Wrap your content in clear <header>, <article>, and <section> elements so search engines can understand meaning and hierarchy.

- Structure with H2/H3 Headers by topic, idea, or question. Each section should be able to stand alone. For example, use a specific H2 with a clear idea like: “How Our Product Automates Inventory Tracking” instead of just “Features.” 

- Add FAQ Blocks with Schema. Create 3–5 natural language questions for each product or feature page. For example, “Does X software integrate with HubSpot?” wrapped with FAQPage schema. 

- Use Descriptive Internal Linking. Instead of “Learn More,” say “See how New Chemistry improves Webflow SEO.” 

- Add TL;DR or Key Takeaways Boxes. Summarize larger content blocks in 2-3 bullet points. AI crawlers place greater emphasis on condensed insight sections. 

- Vary Your Language for Semantic Breadth. Mix terms like “AI visibility,” “search optimization,” and “generative search optimization.” This helps traditional search and LLMs grasp the breadth of your expertise.

- Use Alt Text and Captions for Images. Include specific and helpful phrases like “Webflow AI search schema example” to improve multimodal visibility.

SEO for Top Pages - Where to Go Deeper

Some optimizations take more time but can be very valuable, especially for pages that are already performing well in organic SEO. Many Schema tutorials are available online, and plugins like SchemaFlow can help speed things up.

Here’s how to focus next on underperforming but important pages:

- Homepage: Add Organization and Website schema to define your entity.

- Blog Posts: Implement Article schema and structured summaries. Include a “Key Takeaways” section at the top.

- FAQ Page: Utilize FAQPage schema to make the answers to frequent queries more obvious to machines and humans. 

- Persona-Based Product or Services Pages: Include persona-based subpages like “AI Search Optimization for SaaS” or “Search Optimization for Webflow.” Traditional search and AI systems prefer context-specific pages.

- Schema-Wide Review: Apply structured data site-wide in JSON-LD format. Combine Organization, Website, and FAQPage schema types where appropriate.

**Bonus tip:**
Use Webflow’s AI Schema Generator for adding schema markup. However, be sure to validate it using Google’s Structured Data Rich Results Test.

You Have Webflow SEO Basics Covered!

Optimizing your Webflow site for search as you create new pages and content is important, so you don’t look up one day and realize how behind you are. By combining solid Webflow technical settings, thoughtful content structure, and schema-driven retrieval, you will enhance your brand’s visibility in traditional search and LLM-generated responses. 

At New Chemistry, we assist B2B brands in improving their visibility across generative search platforms through tailored AI visibility programs, audits, and training. 

So when you look at your growing optimization checklist, remember that the technical on-page optimizations that people won’t read are still valuable. Although these can be tedious optimizations, you can consider it a value exchange. The search platforms are signaling to content creators and brands, “If you help us with our training data, we’ll help you with brand visibility.”

Traditional search engines want to rank content that helps satisfy the user’s query as quickly as possible. AI search engines like ChatGPT, Perplexity, and Gemini don’t rank pages; they retrieve answers. This means that being visible now depends not only on search rankings but also on how easily your content can be retrieved.