Austin Furey

I am the founder of New Chemistry, a B2B agency focused on SEO and generative engine optimization. I help companies stay visible when buyers research through AI models instead of scrolling a results page.

Work with New Chemistry

What I work on

I work with B2B brands where a single deal is worth more than a year of blog traffic. That changes the math on what is worth ranking for. My work concentrates on four areas.

AI search visibility. Prompt universe mapping, citation and sentiment tracking, and share of voice benchmarking across ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini.
Technical and on-page SEO. Site architecture, internal linking, schema markup, and the entity signals that make a brand legible to both crawlers and models.
Webflow. New Chemistry is Webflow-native. Builds, CMS architecture, and publishing systems run in Webflow end to end.
Demand generation and attribution. Full-funnel strategy and reporting that connects marketing activity to pipeline rather than to sessions.

Background

I help B2B companies grow by building modern visibility engines that marry SEO, AEO, and GEO into one integrated organic strategy. My work centers on improving how brands appear across both traditional search and AI-driven answer engines like ChatGPT, Gemini, and Perplexity, where buyers are increasingly making decisions long before they ever visit a website.

While my career began in traditional demand generation, SEO, marketing analytics, and enterprise ABM, the through-line has always been the same: use search, content, and data to influence revenue. I now apply that same full-funnel perspective to today's world of AI search by helping companies understand their prompt universe, improve LLM visibility and mentions, optimize technical foundations, and tie visibility gains directly to pipeline.

I do not treat SEO, GEO, brand, or demand as separate disciplines. I see them as interconnected inputs into the same growth system. That mindset allows me to uncover quick wins, diagnose visibility gaps, and implement programs that create compounding long-term results.

Areas of expertise

AEO and GEO. Optimizing brand visibility, citation frequency, and LLM referral traffic on ChatGPT, Gemini, Perplexity, and search-integrated AI models.
SEO strategy and technical SEO. Structuring sites for content structure, crawlability, schema, information architecture, and topic authority.
B2B SaaS consulting. Leading early-stage and growth-stage teams through search strategy, positioning, analytics, and revenue-focused visibility planning.
Content and topic strategy. Mapping content strategy, building clusters around search demand, and aligning a point of view to AI engine retrieval patterns.
Marketing analytics and attribution. Tying search visibility to pipeline and measuring influence across traditional and AI-driven channels.
ABM and demand gen foundations. Using account intelligence and buyer data to convert visibility into meaningful revenue opportunities.