Boost AI Visibility

GEO

That Works

Dominate AI search, track competitors and communicate progress with standardized metrics and easy to read dashboards. Shape your brand's mentions and citations in ChatGPT, Gemini, Perplexity, Google’s AIO, and beyond.

Own Your Narrative
Our Approach

Taking Out the Guesswork

Optimizing your brand for AI goes beyond the words written on that page.

ABOUT US

We operate at the intersection of GEO, AEO, and SEO. We understand what humans and robots are looking for.

Our Process

A Standard Process

It doesn't matter if we are working with you for a one time project or for ongoing optimization. We have a standard process that we improve consistently.

OUR team

Meet The Crew

Austin Furey

Strategy & Technical Implementation

Austin brings 12 years of technical marketing experience helping high-growth companies in robotics, AI, and SaaS build visibility, credibility, and pipeline. He brings a mix of creative vision and technical rigor, ensuring marketing isn’t just eye-catching but revenue-driving.

Joshua Sauder

Development & Technical Implementation

Joshua is a website development & design veteran, specializing in translating complex technical requirements into reliable, scalable solutions for clients. His hands-on approach helps brands adopt the philosophy of designing for humans and robots.

Frequently asked questions about AI search optimization & New Chemistry

Have more questions? Book a 15 min chat.

When is the right time to prioritize AEO/GEO?

If you are already starting to see popular chatbots like ChatGPT, Claude, and Gemini in your analytics and attribution... it's time to start optimizing. This means your brand or offerings have queries with intent and there is share of voice and revenue to capture or lose to competitors.

What's the difference between a GEO program & project?

Our GEO program is an ongoing optimization effort including your existing content, and future content that you will be publishing. Our GEO project is designed to optimize your highest leverage pages a single time, and pass monitoring off to your team.

How soon will I see results?

We define success and measure it in easy to understand dashboards. We can optimize top pages on your website, re-index those changes, and see positive momentum in one month. Results can be on a similar timeline to an SEO project which varies greatly depending on your starting point.

What if I already have an SEO/GEO strategy?

If you have a detailed SEO strategy, that can speed up the audit process and the creation of your "prompt universe". There is crossover in best practices for SEO, GEO, and AEO so it's very helpful if you have a strategy around queries, topics and key terms. We will integrate our efforts with your existing plan.

What is GEO?

GEO or generative engine optimization is leveraging strategies and tactics to help popular LLM chat bots to understand who you are, what you do, and why you are credible. So when a query is related to what you do, you show up with the right information, at the right time.

What is AEO?

AEO or answer engine optimization is similar to GEO, but typically is referencing featured summaries, snippets, and voice assistants. Many brands are seeing their organic search traffic reduced, because popular search engines are providing concise answers and sources before they browse. AEO helps you stay at the front of those summaries and queries.

What is SEO?

SEO or search engine optimization is making sure traditional search engines understand your website and content so you rank higher in organic results when someone searches your brand or core topics. Best practices for AEO/GEO have substantial overlap with modern SEO techniques. You can think of them as not identical but an overlapping Venn Diagram where they positively influnce each other.

Are you ready for  New Chemistry?